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\nL’objectif n’est pas de poster “au hasard” pendant des mois. On analyse ce qui performe, ce qui ne fonctionne pas, les réactions, les métriques, les formats, puis on ajuste rapidement.
\nLe gros avantage du contenu LinkedIn, c’est justement qu’on peut tester, apprendre et optimiser en continu.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"100:1565"}]},"124:8414":{"mainComponentId":"23:4510","type":"INSTANCE","id":"124:8414","name":"arrow-right-small","absoluteBoundingBox":{"x":18182.0,"y":7325.23828125,"width":37.0,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":18182.0,"y":7325.23828125,"width":37.0,"height":36.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6.0]],"size":{"x":37.0,"y":36.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["I124:8414;23:4511"],"componentSetId":"23:4507","componentProperties":{"Style":{"value":"Regular","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":37.0,"y":36.0}},"componentId":"23:4510"},{"key":["Vector 10"],"value":{"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0980392172932625,"g":0.0980392172932625,"b":0.0980392172932625,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:20:1605"}},"visible":true,"opacity":1.0}]},"componentId":"23:4510"}]},"124:6270":{"mainComponentId":"100:1565","type":"INSTANCE","id":"124:6270","name":"QA","absoluteBoundingBox":{"x":17294.0,"y":10997.7294921875,"width":736.0,"height":336.0},"isolatedAbsoluteRenderBounds":{"x":17294.0,"y":10997.7294921875,"width":736.0,"height":336.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,996.0]],"size":{"x":736.0,"y":336.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.866666674613953,"g":0.858823537826538,"b":0.843137264251709,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62786"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"itemSpacing":{"type":"VARIABLE_ALIAS","id":"VariableID:20:1421"},"paddingLeft":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingTop":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingRight":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingBottom":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"}},"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:23:62786"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":121,"localID":14226},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":100,"localID":1553},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"100:1552"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[60.0,60.0,60.0,60.0],"rectangleCornerRadiiIndependent":true,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I124:6270;100:1566","I124:6270;100:1569"],"componentSetId":"100:1552","componentProperties":{"variant":{"value":"variant2","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":736.0,"y":336.0}},"componentId":"100:1565"},{"key":["Collapsible title container0"],"value":{"itemSpacing":40.0,"primaryAxisAlignItems":null},"componentId":"100:1565"},{"key":["Collapsible title container0","Collapsible title0"],"value":{"characterStyleOverrides":[],"characters":"En combien de temps puis-je voir des résultats ?","layoutGrow":1.0,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"textAutoResize":"HEIGHT"},"componentId":"100:1565"},{"key":["Collapsible content0"],"value":{"characterStyleOverrides":[],"characters":"Le contenu organique sur LinkedIn est une stratégie long terme.
\nEn général, les premiers résultats commencent à apparaître au bout de 2 à 3 mois, puis la stratégie devient vraiment solide autour de 6 mois.
\nC’est plus lent que des ads ou des campagnes payantes, mais les bénéfices sont très différents : vous construisez votre image de marque, votre crédibilité et votre audience, sur le long terme.","lineIndentations":[0,0,0],"lineStyleOverrides":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"styleOverrideTable":{}},"componentId":"100:1565"}]},"124:6269":{"mainComponentId":"100:1565","type":"INSTANCE","id":"124:6269","name":"QA","absoluteBoundingBox":{"x":17294.0,"y":10509.7294921875,"width":736.0,"height":456.0},"isolatedAbsoluteRenderBounds":{"x":17294.0,"y":10509.7294921875,"width":736.0,"height":456.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,508.0]],"size":{"x":736.0,"y":456.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.866666674613953,"g":0.858823537826538,"b":0.843137264251709,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62786"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"itemSpacing":{"type":"VARIABLE_ALIAS","id":"VariableID:20:1421"},"paddingLeft":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingTop":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingRight":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"paddingBottom":{"type":"VARIABLE_ALIAS","id":"VariableID:23:62922"},"rectangleCornerRadii":{"RECTANGLE_TOP_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_TOP_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_BOTTOM_LEFT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"},"RECTANGLE_BOTTOM_RIGHT_CORNER_RADIUS":{"type":"VARIABLE_ALIAS","id":"VariableID:23:63025"}},"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:23:62786"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":121,"localID":14226},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":100,"localID":1553},"transitionType":"SMART_ANIMATE","transitionDuration":1.02209377288818,"easingType":"GENTLE_SPRING","easingFunction":[1.0,100.0,15.0,0.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"100:1552"}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[60.0,60.0,60.0,60.0],"rectangleCornerRadiiIndependent":true,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I124:6269;100:1566","I124:6269;100:1569"],"componentSetId":"100:1552","componentProperties":{"variant":{"value":"variant2","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":736.0,"y":456.0}},"componentId":"100:1565"},{"key":["Collapsible title container0"],"value":{"itemSpacing":40.0,"layoutAlign":"STRETCH","primaryAxisAlignItems":null,"primaryAxisSizingMode":"FIXED"},"componentId":"100:1565"},{"key":["Collapsible title container0","Collapsible title0"],"value":{"characterStyleOverrides":[],"characters":"Quel  rythme de publication me conseillez-vous ?","layoutGrow":1.0,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"textAutoResize":"HEIGHT"},"componentId":"100:1565"},{"key":["Collapsible content0"],"value":{"characterStyleOverrides":[],"characters":"Les 2 packs proposés correspondent justement aux stratégies que je recommande le plus souvent.
\nLa présence régulière (3 posts/semaine) est parfaite pour maintenir une présence solide, développer progressivement votre image et rester visible sur le long terme.
\nLa présence intensive (5 posts/semaine) est plutôt utilisée quand il y a un objectif d’accélération : booster rapidement un compte, augmenter la visibilité ou développer plus vite une audience.
\nEt parfois, on conseille aussi de poster tous les jours. 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Diplômée d’un master en marketing & branding, j’ai commencé très tôt à travailler dans le design et la stratégie de contenus.
 À 18 ans déjà, je gérais des communautés de plus de 50 000 personnes sur Facebook.
 Depuis, j’ai continué à creuser : community management, branding, UX/UI.
Jusqu'à me spécialiser en personal branding et stratégie LinkedIn. 
 Aujourd’hui, j’aide les entrepreneurs à construire une image et une communication qui travaillent pour leur business.
 Et parce qu’une belle image sans les bons mots ne suffit pas, je travaille avec une ghostwriter pour la partie rédaction.

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